Event Campaigns
Print campaigns and promotional materials for events and gallery shows.
Featured Projects
Selected Event Work
Portfolio Review: 20 Years of Event Advertising
Promotional materials for a gallery show at Sac State University, held May 19, 2011. The campaign celebrated two decades of event advertising with a retro aesthetic built from bold color, expressive type, and tactile texture.
Mile High Climb 5K Fun Run
Print promotion for a community fitness event. The design used energetic layouts and a vintage athletic feel to capture the spirit of the run.
Weight Warriors
Campaign graphics for a fitness-focused event series. Typography and illustration combined to create a bold, motivational identity.
Design Approach
Retro Look & Feel
Event campaigns draw on a deliberately retro visual language. Color palettes lean into warm, slightly faded tones; typography mixes display faces with hand-lettered accents; and layered textures — from halftone patterns to paper grain — give each piece a tangible, print-shop feel.
Whether promoting a gallery retrospective or a community fun run, the goal is always the same: create work that feels both immediate and enduring, as if it could have been pulled from a well-loved archive.
The Christmas card collection showcases a thoughtful blend of hand-drawn lettering and seasonal imagery, each piece designed to feel personal and heartfelt rather than mass-produced. Soft sage and forest green tones anchor the palette, while festive accents of red and gold appear sparingly for warmth. The typography leans on classic serif forms, with oversized decorative initials lending each card the character of a vintage holiday greeting. Generous margins and open composition give the designs room to breathe, echoing the feel of a carefully addressed envelope or a handwritten note tucked inside a gift.
These holiday pieces reflect a broader design philosophy rooted in craft and storytelling, where every curve of a letter and every choice of color serves the narrative. The process often begins with pencil sketches, allowing the natural imperfections of hand-drawn type to carry through to the final print. Whether featuring a playful winter scene or a more restrained geometric pattern, each card aims to evoke the warmth of the season without relying on cliché. The result is a collection that feels both timeless and distinctly personal, suited for clients who value authenticity in their seasonal correspondence.
Beyond the holiday theme, this body of work connects to a larger portfolio of event campaigns, brand identities, and editorial projects that prioritize expressive typography and tactile print qualities. The same attention to spacing, texture, and serif detail found in the Christmas cards reappears across wedding invitations, annual reports, and gallery promotional materials. Each project benefits from a print-first mindset, where paper stock, ink choice, and folding structure are considered as carefully as the visual design itself. This cohesive approach ensures that every piece, seasonal or otherwise, carries the same deliberate, handcrafted sensibility.